Harlan Pepper
  • Home
  • Health
    • Fitness
  • Business
  • Life Style
  • Showbiz
  • Gossips
  • Games
  • Technology
  • News
  • Blog
  • Contact
Facebook Twitter Instagram
  • Home
  • Health
    • Fitness
  • Business
  • Life Style
  • Showbiz
  • Gossips
  • Games
  • Technology
  • News
  • Blog
  • Contact
Thursday, June 8
Harlan Pepper
Trending
  • PeoplePlanner Employee Login: Streamline Workforce Management
  • Red 32 Login: Streamline Your Online Experience with Red 32. Access Your Account Effortlessly
  • Seneca Learning Login: Enhancing Education Through Interactive Online Learning
  • Newmarket Agent Login: Streamline Your Real Estate Business with Newmarket Agent
  • Baseline Assessment Login: Streamline Baseline Assessment with User-Friendly Login Portal
  • Arena Blinds Login: Effortless Access to Your Window Treatment Account
  • School Grid Login: Enhancing Education Management and Collaboration
  • OCR Interchange Login: Enhancing Educational Assessment and Support
Harlan Pepper
Home»News»Snapchat lands on web to drive engagement via chats and video calls
News

Snapchat lands on web to drive engagement via chats and video calls

Sarah MichealBy Sarah MichealJuly 22, 2022Updated:May 5, 2023No Comments3 Mins Read
Snapchat lands on web to drive engagement via chats and video calls
Snapchat lands on web to drive engagement via chats and video calls
Share
Facebook Twitter LinkedIn Pinterest Email
  • Snap this week launched Snapchat for Web as a browser-based version of its popular photo-messaging app. The site lets Snapchat users continue conversations on its platform from their smartphones and computers, per an announcement.
  • More than 100 million Snapchat users make video or voice calls through its app every month, according to internal data cited by the company. The video calls can include as many as 15 participants at a time, CNN Business reported.
  • Subscribers to Snapchat+, introduced in June for $3.99 a month, in the U.S., U.K. and Canada have early access to Snapchat for Web. Regular users of Snapchat in Australia and New Zealand also can access the service, which Snap plans to offer worldwide.

Snap’s introduction of a web-based version makes a progression that’s contrary to that of other social media companies such as Facebook and Twitter that started out as websites. Snapchat for Web can help keep people engaged with its platform while making features such as video calling easier to see on a bigger screen. The expanded versatility that comes with a web version potentially positions Snap to compete with other providers of videoconferencing such as Zoom, GoToMeeting, Microsoft Teams and Verizon’s Bluejeans.

While video calling apps typically don’t carry advertising, the additional engagement that Snapchat gains from web usage may help brands that run campaigns on its platform. Snapchat’s global user base rose 18% from a year earlier to 332 million in the first quarter of 2022, with the strongest growth in countries outside of North America and Europe. When the company reports results for the second quarter this afternoon, analysts likely will want to hear more about how Snap’s new services including Snapchat+ and Snapchat for Web will affect its advertising business.

What Snap management says about ad revenue has implications for the broader digital ad market. The company’s stock-market value was cut almost in half the day after it warned in a disclosure that revenue and earnings would be weaker than expected during the second quarter. Snap revealed it was unlikely to reach the low end of its target for yearly revenue growth of 20% to 25% amid greater economic uncertainties.

Snap’s introduction of new services comes a few months after the company showcased a batch of features at the Snap Partner Summit, including expanded e-commerce capabilities for Snapchat. The company released software tools to create augmented reality (AR) shopping content, giving brands another way to engage mobile users and guide them toward a purchase. Its AR Shopping templates in Lens Web Builder, Snapchat’s self-service platform for creating digital imagery that consumers use to decorate photos and videos, were created to help marketers with immersive shoppable content.

Related posts:

  1. Dr Jay Goldberg, a Los Angeles Gynecologist, Passed Away in a Hiking Accident
  2. A Cute Girl With A Nasty Look, Dressing up in feminine outfits
  3. New Yorkers 50 and older no longer need an appointment to receive a COVID-19 vaccine
  4. A Fatal Car Accident Occurred Yesterday in Georgia 2022
latest news Updates

Related Posts

Seneca Learning Login: Enhancing Education Through Interactive Online Learning

May 24, 2023

School Grid Login: Enhancing Education Management and Collaboration

May 22, 2023

OCR Interchange Login: Enhancing Educational Assessment and Support

May 22, 2023
Harlan Pepper Highlights
Business

PeoplePlanner Employee Login: Streamline Workforce Management

By adminMay 25, 20230

PeoplePlanner Employee Login: Streamline Workforce Management PeoplePlanner Employee Login is a robust workforce management platform…

Red 32 Login: Streamline Your Online Experience with Red 32. Access Your Account Effortlessly

May 25, 2023

Seneca Learning Login: Enhancing Education Through Interactive Online Learning

May 24, 2023

Newmarket Agent Login: Streamline Your Real Estate Business with Newmarket Agent

May 24, 2023

Baseline Assessment Login: Streamline Baseline Assessment with User-Friendly Login Portal

May 23, 2023
Hot Pick

PeoplePlanner Employee Login: Streamline Workforce Management

Business May 25, 2023

Tire Speed Rating designed to meet the needs of drivers

Technology September 19, 2022

Solventless Extracts are one of the best-Selling Cannabis Products in the Market Today

Business September 14, 2022

Hostess Jobs Near Meb, Job Description For a Hostess

Business September 6, 2022

Hockey Games Tonight, NHL Games to Watch Tonight

Games August 26, 2022

Listed below are the largest cities in Delaware

World August 25, 2022

Kirby Games-These games are part of the Metroidvania genre

World August 24, 2022

Moreart Feat Ihi Ya Budu Ebat English Lyrics

Trends August 3, 2022

Y2mate is a popular Software for Downloading Videos and it Supports a large Number of Websites

Trends July 29, 2022

Snapchat lands on web to drive engagement via chats and video calls

News July 22, 2022
Copyright © 2023 Harlan Pepper | All Rights Reserved | Privacy Policy | Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.